WHAT IS SEO?

“Search Engine Optimization or SEO is a technique of optimization the pages of your website to be easily accessible by search engine spiders so they can be easily crawled and indexed.”.

SEO is short for Search Engine Optimization, the process that ensures that search engines like Google, Bing and Yahoo find and rank your website for your chosen industry keywords, so consumers who are looking for your products or services can easily find your site.

Search engines like Google base rankings on a series of complicated algorithms that are continually adjusted to bring the end-user the most relevant search results possible. It’s our job to make sure that your site plays by their rules, and provides your consumers with a streamlined user experience that will encourage them to come back for more, improving your bottom-line in the process.

Advantage / Benefits of SEO

• Increase your business’ online visibility and rankings, making it easier for potential customers to find you.
• Target new customers, simply because you are easier to find than your competitors.
• Create brand awareness because you are visible, and therefore top-of-mind.
• Increase your online return on investment.
• Even the playing field – if your competitors are focusing on online marketing, so should you.

OUR EXPERIENCE

Search Engine Soil team has over 2 years’ worth of collective SEO experience, which means we’ve been there and done it all, so our experienced staff members are ready for any challenge.

We’ve tailored successful SEO packages for small, medium and large enterprises across a wide variety of industries, including

• E-commerce
• Commercial
• Industrial
• Retail
• Education
• Security etc.

Search Engine Soil SEO Strategy

HOW WE APPROACH SEO
We work with your business needs in mind to ensure you get the best results possible. We’ll employ a range of different SEO tactics to give you the best possible chance of online success.

INITIAL CONSULTATION
We meet with your team to get to know your business, discuss your needs, set realistic goals and provide you with sustainable SEO solutions and affordable SEO pricing.

TECHNICAL AUDIT & WEBSITE OPTIMISATION
Our SEO agency is a division of specialists who will go through your website page by page to identify errors and evaluate its effectiveness according to a thorough 100-point check-list. Once this is done, we put together an action plan to resolve any issues.

KEYWORD RESEARCH AND ASSESSMENT
Finding the right keywords is essential to your SEO strategy. Our team does the legwork to find the most effective keywords and phrases in tightly themed categories to ensure your website attracts valuable, targeted traffic.

CONTENT MARKETING STRATEGY
Your website needs fresh, engaging content that speaks to your target market. Our content writers have the technical know-how and experience necessary to create SEO-friendly web content, blog posts and sales copy based on your business’s unique keyword profile.

LOCAL SEARCH ENGINE OPTIMISATION SERVICES
Does your business rely on local business? We’ll make sure your website appears on the local results map when potential clients search using terms related to your service or product.

LINK MARKETING
Links, citations, brand mentions and shares on relevant authoritative websites improves brand awareness, traffic, and search engine visibility. We’ll find and implement these for you.

MONITORING & REPORTING
When we start on your website’s marketing overhaul, we take a snapshot of your current online presence to identify key performance indicators against which we’ll measure the success of any campaign. These are used as benchmarks in our monthly reports, which provide insight on the progress of your online marketing campaign.

THE RESULT – A BETTER BOTTOM LINE
Working with us will leave you free to manage your day-to-day business, while we take care of your website’s online performance. Your dedicated campaign manager will be on hand to provide support, advice and deliver monthly reports based on our own specialist reporting tools, as well as industry standard tools like Google Analytics. We also regularly monitor your competitors to ensure that you’re not missing a beat when it comes to offering your customers the best level of service.
“Over 70% of all Indian go online to find their local product or service. 92% don't go past the first page of Google”