PAY PER CLICK MANAGEMENT
Paid Search advertising delivers top page visibility instantly
WHAT IS PPC?
PPC stands for Pay-Per-Click advertising, one of the most powerful methods of delivering targeted traffic to your website. PPC, AdWords management, allows you, (the advertiser) to pay a publisher (Google, Bing or Yahoo) to display your ad in their search results or on their network of websites, displaying their advertisements.
WHY DO I NEED PPC?
- Targeted reach: PPC management allows you to target very specific target (e.g. Location or time zone)
- Instantly measurable results: your campaign can be live only at certain times of the day and you can track every click
HOW PPC SERVICES WORK
You pay to have an online ad that links to your website, appear when users type in certain keywords. How often your ad appears depends on:
The keywords you choose
The search volume associated with these keywords
How much you bid on the keywords in relation to your competitors
Using AdWords you can display your ads on two different networks, namely:
GOOGLE SEARCH NETWORK
Within the search engine results, your ad will appear in the ‘yellow’ section at the top of the page, or in the right-hand column.
GOOGLE DISPLAY NETWORK
This network allows you to place your ad on a variety of websites, blogs and related websites that have partnered with Google for advertising revenue.
RE – MARKETING
Re-marketing allows you to advertise your website to visitors AFTER they have left your site.
Titan creates a display ad for you that literally “follows your visitors” as they search the web.
Top positions in search engine results pages can be achieved naturally over time by means of Search Engine Optimization, whereas a tailored PPC package can provide instant page 1 rankings.